Pre-Production

Initial plans and proposals

The synopsis of our advert is, a small healthy family sitting around a dinner table, about to eat dinner. however the dinner involves different dishes. As the audience notices the different dishes shot buy shot, a big size mayonnaise jar is placed at the center of the table. Once placed on the table everyone takes a spoonful and places it on the dish.

This is to market the use of mayonnaise as a condiment. The advert will consist of low angle tracking shots combined with closeups of the food products.

The target audience we are trying to portray is adults and teenagers. So, by making a family situation we can show that both old and young can enjoy the taste of this product.

Identification of Overt / Hidden messages

We hope to get the thought of mayonnaise on your favorite food into the mind of the audience into your minds.  This is key as once people begin to see it as acceptable to have on your table instead of any other condiment (Tomato Ketchup, BBQ sauce). So we are re-marketing it as an extra to your meal not part of it.

Content 

Three people a family are sat at a table happily eating eating there dinner at this point the farther of the family goes to the fridge to get the mayo that will make them enjoy this meal even more. this revolves around a series of closeups to show the meals then later to show the mayo. this is meant to show mayonnaise can go with anything.

Style
The style is a stand alone however a mini-series would help the product sadly this isn't the case as we only have the opportunity to make one. Its in the form of a serious add and could be considered a documentary almost